Digital Campaign Manager (m/f/d)
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Digital Campaign Manager (m/f/d) for F. Hoffmann La Roche in Basel
We make it GmbH is a company operating nationally in Switzerland which, thanks to many years of successful experience, has a high level of expertise in the personnel services sector. Its recruitment activities are focussed on the core areas of industry, technology, office/administration, engineering, pharmaceuticals and IT. We make it GmbH places the highest demands on quality, ethics and discretion. For our client F. Hoffmann La Roche based in Basel, we are looking for an
Digital Campaign Manager (m/f/d)
Background
Group Communications (GC) is responsible for creating a lasting positive image of Roche and are representing the company's voice on a Group level: We communicate Roche’s strategy and how we deliver on our purpose of “Doing now what patients need next” to Roche colleagues and external audiences. We drive integrated and global campaigns and provide platforms for communications business partners as well as our affiliates to engage with audiences. We contribute to building trust of key stakeholders, to managing Roche’s brand and reputation and to building a favorable environment for our business. We aspire to be: innovative; forwardlooking; creative; courageous; representing a strong, integrated corporate brand and audience experience. We work in an environment where people can thrive, learn new skills, create great things and have fun together. Our communications vision is ambitious and simple: We inspire the world about Roche’s contribution to peoples’ health. Digital Communications team within GC is where innovation and collaboration converge to redefine healthcare communications. Our core mission is to vividly bring Roche’s strategy and purpose - 'Doing now what patients need next' - to life, leveraging a wide array of digital channels. From orchestrating compelling integrated campaigns to harnessing the power of digital platforms for deep insights, our work is integral to building trust with key stakeholders, enhancing our brand reputation, and creating a supportive ecosystem for our business. The Digital Campaign Manager acts as an internal Social Media consultant tasked with orchestrating end-to-end support for an assigned business area within GC, from strategy through to measurement.
The perfect candidate: brings minimum 5 years of relevant experience in digital campaign management and speaks English fluently. Additionally we are looking for someone who has detailed knowledge of all major digital platforms including websites, Google, Meta, LinkedIn, Youtube, and Twitter. Also, we are looking for a candidate who has the ability to lead and influence senior stakeholders.
Aufgaben
Leads the design, implementation, and execution of best-in-class digital campaigns, as defined by the Senior Digital Strategy Manager
Collaborates seamlessly with colleagues responsible for Experience / Communities / Intelligence / Capabilities, and external agencies where appropriate
Ensures transparency in planning across all digital campaigns from Corporate, Diagnostics, and Pharma business partners teams
Through strategic consultancy, support GC stakeholders through necessary change processes that enable GC to meet its ambitions; primarily the goal of delivering Fewer, Bigger, Better
Ensure relevant processes, guidelines, and best practices are relevant, up-to-date, and adhered to by GC’s digital campaigning
Where appropriate, support colleagues in affiliate, regional, or other Global functions by embedding best practice guidelines and processes
With the support of colleagues from Intelligence, ensures campaigns have appropriate KPIs, meet benchmarks and best practices, and are on-trend
Provide support to team members during absences or periods of high workload
Qualifikation
Fluent in written and spoken English
5+ years of relevant experience in digital campaign management
Proven track record of engaging with audiences through organic and paid digital activities
Detailed knowledge of all major digital platforms including websites, Google, Meta, LinkedIn, Youtube, and Twitter
Expert in Communications Coaching, Outcomes Focus, and Audience Centricity (based on Communications Skills Framework)
Understanding of benchmarking, KPIs and measurement of digital campaigns
Experience in agency/vendor management with ability to lead and influence agency partners
Ability to present confidently with senior stakeholders
Experience in agency/vendor management with ability to lead and influence agency partners
Ability to lead and influence senior stakeholders
Work hours
Standard 40 h/ Week / Remote/Home Office: possible up to 40-60%
Are you interested?
Then Mr. Andre Amstad looks forward to receiving your complete application documents (CV, references and training certificates) per Mail.
Bitte bewerben Sie sich per E-Mail an Write an email
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