CRO Manager (H/F)
Your mission
- Manage CRO (Conversion Rate Optimization) strategy: increase the % of users who perform a desired action = making a purchase, filling in a form, booking an appointment...
- Measure and audit digital performance (especially the conversion funnel) and apply CRO best practices before implementing a more segmented, clustered, user-centric approach.
- Build & pilot AB tests roadmap while monitoring relevant KPIs determined in advance of launches (e.g. bounce rate, conversion rate, add to cart, etc.)
- Carry out analytical management of tests in progress.
- Measure performance achieved vs. expected, considering the confidence level of the test.
- Key contact of UX design team & customer experience tool referent
Your profile
- 3 years of proven experience in a similar position or a position with conversion optimization as key goal & KPI.
- Hands-on knowledge of CONTENTSQUARE is required.
- Solid understanding of online retailing.
- Proven track record utilizing strong problem solving and analytical skills to understand business challenges and opportunities.
- Excellent time management skills with the ability to manage multiple tasks and assignments concurrently and deliver on commitments.
- Self-Starter with a positive attitude and ability to work under pressure in a challenging fast paced environment with tight deadlines.
- Willingness to contribute to building a positive team spirit.
- English & French language required.
About the company
