Country Sales Manager - Vegetable Seeds

Role Purpose 

• Develop and direct business strategies and plans to achieve the agreed topline, EBITDA and volume goals for the (relevant) country, consistent with overall sales and marketing strategy.
• Manage & support the customers performance evaluation, forecasting, credit management, GTM, development plans, registration, complaints, and pricing
• Improve and build product portfolio in the assigned area 
• Support the Marketing activities & campaigns.

Accountabilities

• Develop and direct business strategies and plans consistent with overall marketing and sales strategy.
• Develop, Market Information, Budgets, Forecasts, Business Planning, Partnership Agreements
• Identify, define, establish and maintain influential relationships with relevant stakeholders and key crop value opinion leaders.
• Focus resources on growers and key influencers in the food chain - create pull approaches.
• Build relationships in value chain (identify the lead influencers).
• Identify key crop, product and market opportunities and threats.
• Support agents and growers with technical solutions on all aspects of key crop production.
• Investigate and manage complaints/claims to minimize financial loss (first line of contact for Syngenta).
• Develop the competence, motivation and commitment of Dealers and Agents through effective training, promotion and sales support aids.
• Keep abreast of market, trade and competitor activity in order to revise strategies to meet changing requirements.

Syngenta Seeds is one of the world’s largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs. Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions.

Knowledge, Skills and Experience

General

The role requires a high focus on sales by building partnerships, managing relationships, motivating others and delivery of targets.

Critical Knowledge

• Good understanding of the business, key account management, the market and how to add customer value.
• Practical experience of developing and implementing sales strategies and plans.
• Knowledge of key financial and marketing concepts and principles.
• Sound business acumen and negotiating ability.
• Broad technical know-how of crops, products and farming practices. (minimum three years’ experience)
• Understanding of competitive environment.
• Bachelor's degree in agriculture.
• Agribusiness experience, knowledge of Veg Seeds business is must.
• Solid experience MS Office, & Outlook.
• Excellent listening, operations, and presentation skills.
• Experience in delivering client-focused solutions based on customer needs.
• Customer relationship management skills.

Critical Technical, Professional and Personal Capabilities

• Applies effective grower, channel, and influencer segmentation.
• Develops/delivers innovative, customer-driven offers.
• Develops/implements sound value and transactional pricing based on customer perceived value.
• Delivers distinctive value proposition to customers.
• Manages distribution channels effectively.
• Develops/executes Account Plans.
• Understands market dynamics and competitive environment.
• Able to use market research effectively to understand the value chain.
• Understands customer needs.
• Understands channel structure and dynamics.
• Anticipates changes in the market and adjusts strategies accordingly.
• Analytical thinking skills.
• Influencing and negotiation skills.
• Communication and presentation skills.
• People/team management.