Cluster Senior Sales Manager (Meetings & Venues)
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The Cluster Senior Sales Manager (Meetings and Venues) is responsible for the delivery of budgeted meetings and venue revenue in Hotel main F&B Outlets, ensuring cross selling and maximum penetration is optimized for all hotel revenue streams and to build on the long-term commercial success for the hotels in line with the strategy.
- Create and implement sales strategies to maximize revenue from meetings, events, and F&B outlets.
- Ensure that all agreed to sales strategies and are fully implemented and achieve assigned revenue targets
- To assist Hotel Manager in cluster commercial lease contracting.
- Build and maintain strong relationships with clients, event planners, and corporate accounts.
- Conduct market analysis to identify trends, opportunities, and competition in the meetings and events sector.
- Identify and pursue new business opportunities, including corporate events and other gatherings.
- Prepare and present proposals, negotiate contracts, and ensure compliance with hotel policies.
- Collaborate with the operations team to ensure successful execution of events and guest satisfaction.
- Monitor sales budgets and forecasts, ensuring targets are met or exceeded.
- Attend industry events, trade shows, and networking functions to promote the hotel’s offerings.
- Train, mentor, and lead junior sales staff, fostering a collaborative and high-performance culture.
- Prepare regular reports on sales performance, market trends, and client feedback for senior management.
- Develop and implement marketing campaigns to promote the hotel’s event spaces and F&B offerings, including online marketing, print materials, and social media.
- Gather and analyse customer feedback post-events to improve services and offerings, ensuring continuous improvement.
- Work closely with the marketing, catering, and operations teams to align strategies and ensure seamless service delivery.
- Assist in the development of annual budgets and revenue projections related to meetings and venues.
- Promote and implement sustainable practices within events and F&B services, appealing to eco-conscious clients.
- Develop contingency plans for events to handle unforeseen challenges or emergencies effectively.
- Regularly assess competitor offerings and pricing to ensure the hotel remains competitive in the market.
- Build partnerships with local businesses and organizations to generate leads and referral opportunities.
- Organize and host familiarization trips or site visits for potential clients to showcase the hotel’s facilities and services.
- Implement metrics to track the success of sales strategies and events to inform future planning.
- Bachelor’s degree in Hospitality Management, Business Administration, Marketing, or a related field. A Master’s degree is a plus.
- Minimum of 5-7 years of experience in hotel sales, specifically in meetings and events, with a focus on F&B outlets.
- Strong negotiation and interpersonal skills.
- Excellent communication and presentation abilities.
- Deep understanding of the hotel industry, event planning processes, and food and beverage operations.
- Sales or hospitality certifications (e.g., CMP, CMM) may be advantageous.
- Results-driven, proactive, and adaptable, with a strong customer service orientation.
Your team and working environment:
Diverse, young and vibrant team
