Brand Experience and Digital Lead

Brand Experience and Digital Lead

Your Job

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. 

Role Overview & Primary Accountabilities:

Responsible for the overall advantaged recruitment and engagement strategy for both FMC and KCP brands, including orchestration across touchpoints to deliver brand penetration and CLV goals. Reports to Asia Marketing Director.

• Define the consumer and customer journey, identify key moments that matter, and define program implementation roadmap across Paid, Earned, Shared, Owned and sales channels.

• Lead strategy and future-fit operating model for paid media in Asia ABU, working with global demand generation team to set-up precision COE to deliver SEE and improved marketing ROI

• Implement impactful content strategy to accelerate discovery, shorten the path from awareness to trial, and build long term engagement and loyalty.

• Define and champion the role of CRM / 1PD within the professional and consumer business, including business case establishment and stakeholder education. Pilot high impact 1PD programs that help drive CLV or reduce cost per acquisition

• Lead IFP Asia ecommerce strategy. Work with cluster ecommerce teams to identify key opportunity areas, right portfolio, strategic JBPs set-ups and best practice implementation

• Define metrics that matter, data analysis and insights to support full funnel orchestration, optimisation and measurement towards business outcomes

• Provide digital and CX thought-leadership to the Asia ABU Marketing org, via capability building initiatives and trend sharing, to elevate the execution quality of brand experiences in IFP Asia

About Us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.

At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth, and impact. We’re founded on 151 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You

You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring.  You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we’re constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you’ll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

Essential Requirements

• Looking for a commercially-minded digital leader with highly developed strategic influencing skills

• At least 10 years experience in digital/ecommerce either in client or agency side. B2C CPG digital experience mandatory. Some experience in B2B digital ideal but not mandatory.

• At least 3 years in regional digital/ecommerce leadership roles with proven success in driving high impact initiatives across markets. Familiarity orchestrating digital experiences across the Asia digital ecosystem and touchpoint landscape.

• Some commercial experience either in marketing or sales would be an advantage.

• Excited by ambiguity. Comfortable with ‘set-up’ situations where the remit is to define the task at hand

• Principled and values-driven leader. Sets expectations of excellence for team while leading from the front and with empathy to enable team to achieve their goals

• Consumer / Customer -first mindset. Operates from first principles to find the best path to achieve key business objectives.

Location: Kuala Lumpur

Total Benefits

Here are just a few of the benefits you’d enjoy working in this role for Kimberly-Clark. For a complete overview, see www.mykcbenefits.com.

Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions. Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.

Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.

Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.

Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.

To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, please check out the careers website.

And finally, the fine print….

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world.  We actively seek to build a workforce that reflects the experiences of our consumers.  When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.

No Relocation:

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

Global VISA and Relocation Specifications

Employee

Regular

Full time

Standort