Associate - Digital Channels - Brand, Marketing & Communications in Zürich

Associate – Digital Channels – Brand, Marketing & Communication in Zürich

The opportunity

Kick-start a purposeful career and join our unique Brand, Marketing & Communication team to help solve exciting problems on a daily basis!

EY’s Swiss Brand, Marketing and Communications (BMC) team has an opening for aDigital Channels Specialist(100%) with a strong social media and content management background. Responsibilities will encompass a wide range of marketing programs to promote the practice’s brand and reputation to external audiences, including current and future clients, future employees, regulators and the communities within which we operate.

Your key responsibilities

Plan and implement content strategies on our social media platforms (mainly LinkedIn) and develop and monitor EY’s social media presence

• Help support to make sure that our social media content is meeting guidelines and no risky activities are executed via our firm account
• Advocate and advise on social media best practices and how to use different design elements to create effective, engaging user experiences
• Create high-quality, brand-compliant and engaging content that resonates with our target audience
• Review and proofread content and suggest how best to optimize for SEO performance
• Understand website taxonomy and ensure new content is tagged effectively via GDS resources
• Build the brand: support to bring our new claim in Switzerland alive via external digital channels and make clients aware of the benefits for them
• Challenge status quo and develop the best channel mix possible to achieve Marketing Influenced Opportunities
• Support stakeholders/marketers/GDS people (CH and EW) seeking to publish content on ey.com and other owned channels
• Act as the liaison between stakeholders and the page builder teams
• Ensure content published on ey.com and other channels is top quality
• Strategize and execute internal in-bound linking and calls-to-action on page, ensuring next-best actions are included and functional
• Review analytics to incorporate best practices and make recommendations for content optimization/development, impact and ROI

Skills and attributes for success

• A recognized diploma in Marketing or work experience in a corporate marketing environment
• Excellent German and US English written and verbal communication skills
• Experience in content writing and editing for digital format
• A strong analytical mind and the ability to combine method and rigor
• A true teammate, willing to invest yourself in a team on the long run
• Ideally experience with reporting platforms including Adobe Analytics, and Content Management Systems, e.g. Adobe Experience Manager (AEM)

What we offer

EY Switzerland offers you to work in a diverse and inclusive environment with around 3,000 employees from 64 different countries. You will collaborate with the best, learn from the best and continually grow, as we invest a significant portion of our annual turnover in the personal development and training of our employees.

Click here to find out more about our benefits and corporate social responsibility.

Have we sparked your interest? We look forward to receiving your complete application with CV, cover letter, certificates, and transcript of grades. (adjust to SL needs)

For more information, please contact our recruitment team (Write an email / +41 58 286 33 66).

The exceptional EY experience. It’s yours to build.