Junior Data Scientist CRM (100%)
Your tasks:
· Work in partnership with CRM Manager to drive CRM strategy and enable faster and better decision-making process, based on the consumer insights, for a variety of brands
· Build consumer data expertise and own data quality, provide inputs and suggestions for data architecture improvements
· Master usage of CRM & marketing systems (Braze, CDP, BI & BO) combined with Data Science skills
· Generate actionable insights using machine learning models by working with consumer data from multiple data sources
· Assist and train internal teams to enable easier and faster usage of available data
· Analyze, recommend and create segments for consumer communication throughout different communication channels (e.g. E-mail, direct mail, SMS, paid media, etc.)
· Support personalization tactics by developing data scripts for automated marketing campaigns
· Gathers and analyzes complex datasets across various platforms to provide key insights on consumer behavior
· Produce & deliver CRM KPIs and CRM Campaign reports
· Update and maintain existing E-mail Marketing & Triggered Campaigns dashboards
· Support smart segmentation through the mix of channels: E-mail, SMS, IAM & Facebook
· Support with implementation of AI capabilities developed on CRM Systems
Your profile:
· 2+ years of experience as a Data Consultant, Consumer Insight Specialist or Business Analyst
· University degree in a quantitative field of study e.g. economics, engineering, data science or marketing
· Experience in creating CRM reports
· Experience in working with Python
· Good understanding of data landscapes and data algorithms
· Expert proficiency Google Analytics
· Excellence in Excel
· Experience with integration of data from multiple data sources; ability to investigate and master new data sets quickly
· Fluency in English, German is a plus
· Strong plus having worked on Data Science projects
- Deutsch
- Englisch
- Business Intelligence
- CRM
- Junior
- Marketing
- Support
- Python
- IAM
- Business Analyse
- Master
