Portfolio Development Lead (m/w/d)
- Map and identify portfolio opportunities and calculate the size of prize for your brands
- Coordinates with Channel Marketing and Sales teams to explore channel / customer need, tailor into relevant marketing programs, with synchronised activation and DME support
- Portfolio management include innovation management, delistings, reformulation and pack change
- Co-create the Brand Plan and marketing activation plans for your innovations with shopper/customer perspectives and craft the brand vision based on market and local channel understanding
- Drive profitable growth through management of the Direct Marketing Expenses (DME) for your brands, development of business cases and optimisation of brand P&L
- Partners with local TCCC to adapt brand plans and sell-in stories to the local market and facilitate system-wide best-practice sharing
- Lead the SKU setup process for innovations, while ensuring low complexity and production feasibility checks holding up to the set timings & deadlines
- Partners cross-functionally to design accurate demand and production plans
- Completed Master's degree (University/FH), preferable MSc Marketing
- 3-5 years Product / Project Management experience in complex, multi-channel organizations
- Experience in managing and working with international brands
- Solid business affinity and understanding (shopper & customer needs / channel particularities)
- Strong knowledge of Swiss FMCG industry and beverage products
- Understanding of commercialisation process, and product P&L
- Strong project management skills
- Fluent in managing cross-functional stakeholder at different levels of the organization
- Fluent in German and English
Arbeitsort
Thurgauerstrasse 134
8152 Opfikon
Kontakt
Jennifer Zedi
Write an email
Website
https://ch.coca-colahellenic.com/de