Global Media and Audience Senior Manager
The Nestlé Group is the world's largest food and beverage company with 92.6 billion Swiss Francs in sales in 2019. It is present in 187 countries around the world, has 403 factories and its 291'000 employees are committed to Nestlé's purpose of enhancing quality of life and contributing to a healthier future. Nestlé offers a wide portfolio of products and services for people and their pets throughout their lives. Its more than 2000 brands range from global icons like Nescafé or Nespresso to local favourites. Company performance is driven by its Nutrition, Health and Wellness strategy. Nestlé is based in the Swiss town of Vevey where it was founded more than 150 years ago. Learn more about our Group and reasons to join us on www.nestle.com
Position Snapshot
Location: Vevey, Switzerland
Company: Nespresso HQ
Act. Rate: Full-Time 100%
Type of contract: Permanent contract
What we offer at Nespresso
Flexible work guidelines in terms of core hours and working from home. Please talk to us during the recruitment process about what flexibility could look like for you!
Genuine opportunities for career and personal development
Modern "smart office" locations providing agile & collaborative workspaces
Dynamic international working environment
Attractive additional benefits
The opportunity to be part of a B Corp certified company and one of the world's most trusted brands
Position Summary
At Nespresso, we believe that we can elevate the world of coffee to drive a positive impact and be a force for good which shapes lives and landscapes for the better. We place people at the heart of our success - all 14,000 of them. We actively cultivate diversity, inclusion and belonging in the workplace. We celebrate individuality, believing that your authenticity and uniqueness can help us to grow together. Quality and sustainability are core to who we are and critical to our vision of driving positive change. We're committed to delivering an exceptional coffee experience that elevates our community, suppliers, farmers, and each other.
To achieve this, we live by four behaviours. We Inspire, we Care, we Act, and we iNnovate. Each one of these reflects who we are and how we interact with one another and with the world around us. We live a culture that is built on the principle belief that individually and collectively we can. What about you? Want to be part of this exciting journey? Join the Nespresso team! And reimagine what coffee can be. Reimagine what you can become. Together we grow as individuals and teams. And as an organization. Apply online at www.nespresso.com/careers
As "Global Media and Audience Senior Manager", you will be responsible for managing internal and external stakeholders to deliver breakthrough yet cost-effective media strategies for Nespresso campaigns. Your main objective will be to build brand love, create recognizable and relevant brands for consumers, and drive top and bottom-line growth for the company. This role encompasses all aspects of traditional media, digital media, and social media campaigns. You will lead regional media agencies according to the new operating model, working closely with the Data, CRM, and Performance teams for successful implementation.
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A Day in the Life of a Global Media and Audience Senior Manager
- Lead strategic media planning, execution, and evaluation in collaboration with Zones & Markets
- Build and maintain strong relationships with media agencies, including negotiating contracts and assessing performance
- Partner with agencies to provide media principles and strategies across various channels
- Work in close collaboration with Digital Partnerships team to develop platform strategies and build relationships with the key digital partners (Facebook, Google, Twitter, Snapchat, etc.)
- Partner with Insight and Analytics team members to develop standardized KPIs for media tracking and analyze data to improve efficiency and effectiveness of media
- Develop media dashboard with the Performance and Data teams for daily operational needs and define standardize automated program
- Ensure that HQ stakeholders and markets understand and implement best in class media and content practices
What will make you successful
- Bachelor's degree in advertising, Media, or Marketing (MBA preferred)
- 10+ years of experience managing / working on large global media budgets either at another advertiser or within media agency with focus on premium brands/FMCG
- Experience in managing and influencing others across multi-functional teams
- Demonstrated understanding and hands-on expertise in media planning, buying, and optimization
- Strong analytical skills and experience in analyzing media performance
- Excellent organizational skills, ability to prioritize multiple priorities and strong attention to detail
- Ability to travel (once every quarter)
- Fluent in English, French and/other language would be a plus
At Nespresso, we've built a culture of care and inclusion, making sure everyone can be their bold selves, while growing with the company. We innovate, dare to try, learn and scale up in a fast paced, digital and connected environment. With a diverse workforce made up of over 90 nationalities across 58 countries, you can be a part of an innovative culture, where supportive people help each other. One where anyone is encouraged to challenge the status quo and have an impact on the future for one of the biggest sustainable companies. Whatever your role, you'll find you can drive real change and spread your enthusiasm. Join the place where you can thrive, you feel, you belong, you are inspired to be and do your best.
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