International Media Specialist
your missions
- Develop international media strategies in line with brand objectives and market trends
- Plan, execute and monitor media campaigns across digital platforms (social media, display advertising, CTV) and traditional channels (print, OOH, TV, cinema)
- Coordinate with internal teams and markets on the visual planning of global media campaigns
- Track, monitor and optimise media campaign performance against KPIs, evaluate results, and adjust strategy and budgets accordingly
- Produce bi-weekly, monthly, and quarterly reports and make strategic recommendations accordingly
- Collaborate with Longines’ international teams to coordinate global and local media campaigns
- Collaborate and coordinate with the marketing teams on the creation of advertising copy and the development of digital assets to ensure consistent and impactful messaging
- Order and oversee the delivery of media assets to the different media partners
- Manage relationships with agencies and third-party vendors who support Longines’ paid marketing efforts
- Conduct market research and audience analysis to inform media planning decisions
- Stay on top of the latest industry trends, emerging media channels and best practices
your Profile
- 5+ years of experience in media planning, with a strong background in both digital and traditional media
- Proven track record of successful media campaigns for luxury or prestige brands
- Excellent analytical skills and the ability to interpret complex data with a good understanding of KPIs and metrics
- Creative thinker with the ability to develop innovative media solutions
- Proficiency in media planning tools and software
- Experience in managing paid media budgets on a global level
Über die Firma
