Brand Manager - German Speaker
Building the bank of tomorrow takes more than skills.
It means combining our differences to imagine, discuss, code, develop, test, learn... and celebrate every step together. Share our vibes? Join Swissquote to unleash your potential.
We are the Swiss Leader in Online Banking and we provide trading, investing and banking services to +500'000 clients, through our performant and secured digital platforms.
Our +1000 employees work in a flexible way, without dress code and in multicultural teams.
By having a huge impact on the industry, they are growing their skills portfolio and boosting their career in a fast-pace environment
Are you all in? Don't be shy, apply!
Reporting into the Brand Marketing Manager, you will build and roll out top-notch marketing campaigns to promote Swissquote financial services worldwide and help bring our brand stories to life with investors.
The position is based in Zurich, but also involves travel to the head office in Gland.
Key responsibilities
We are looking for a creative & results-oriented marketer with customer-centric mindset to support the activation of campaigns that build the Swissquote brand and help us connect emotionally to our clients & to the investors' community.
Your responsibilities will include:
- Champion a high-class brand strategy with ambitious international expansion plans
- Master Swissquote financial services, products and markets to improve marketing-mix
- Understand target audience and competition dynamics to formulate powerful insights
- Partner with the marketing leadership to craft & build full year brand plans
- Brief agencies to do their best strategic, creative & media work
- Implement full-stack marketing plans & campaigns including TV, OOH, print, audio & digital
- Partner with the in-house creative agency to craft engaging landing pages & emails
- Provide campaigns reporting to management and key business stakeholders
Qualifications
- Minimum 3 years' experience in a brand / product management position with proven track-record on developing & launching integrated marketing plans
- Full professional proficiency in German and English / French
- Experience in working with external creative & media agencies
- Ability to think strategically, to create and implement marketing plans/brand briefs
- Strong project, budget management & problem-solving skills
- Develop business acumen and create management-level presentations
- Ability to learn-on-the-go & to adapt into a fast paced working environment
- Passionate for all things about marketing, fintech & financial markets
- High energy, hard-working team player with customer focus
- Team player with excellent oral/written communication skills
- Education to bachelor/master's degree level
