Senior Global Website Manager
Senior Global Website Manager
Zurich, CH, 8005 Lebbeke-Wieze, BE, 9280
About the Role
We are currently hiring for an experienced Global Senior Website Manager responsible for developing and governing the digital user experience on Barry Callebaut’s global website(s) in order to drive brand awareness, customer engagement & conversion. You will design and execute key customer journeys, ensuring a state of the art & seamless user experience and a cohesive content & SEO strategy that supports the overarching marketing and business objectives. Furthermore, the Global Senior Website Manager will establish a uniform content localization process to assist various markets in effectively executing website strategies.
Key Responsibilities include:
User Experience Management: Enhancing the website’s user experience and customer journeys, based on insights & website analysis in alignment with brand and conversion goals. Implementing & applying state of the art methodologies to capture user behavior and providing a personalized and highly engaging experience. Driving multivariate testing on a regular basis to implement immediate solutions and structural improvements
Maintenance Standardization: Developing and testing effective standards for common website types. Making sure, templates are leveraged throughout the global digital marketing community and the aligned ways of working are followed. Provide easy to use maintenance guidelines and training. Establish a uniform content localization process to assist various markets in effectively executing website strategies
Website Content: Crafting and executing a website content strategy in coordination with global & regional marketing communications, brand teams & corporate communications and ensuring alignment with social & digital media strategies. Supporting the management of content in the CMS, including troubleshooting and creation of new landing pages
SEO Strategy: Developing & implementing SEO strategy, ensuring it complements the broader corporate and brand strategies. Supporting markets regarding localization and follow up on SEO performance
Performance Management: Establishing a data framework to measure and enhance the user journey and conversion rates and implement optimizations accordingly
Innovation Management: Be on top of latest technology developments, driving initiatives and streamlining the execution of new ideas that unlock value for the organization and our customers
About You
Bachelors in (digital) Marketing/Communications/Economics
6y+ of experience in Digital Marketing with a focus on website & app management
Expert knowledge of Content Management Systems and web standards
Highly proficient in SEO from a technical, structural and content side
Strong expertise in UX/UI design, conversion optimization and storytelling
Outstanding editorial skills with a focus on online channels
Excellent analytical skills, Google Analytics 4 knowledge is a plus
Proven experience in managing complex projects in a global matrix organization
English (full proficiency). Any other language is a plus
Job Segment: Communications, Marketing Communications, SEO, Marketing Manager, Content Strategy, Marketing
