Senior CRM Performance Analyst
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Expedia Group is seeking a talented individual to help run the performance, operations and reporting of CRM. You will have experience with Tableau, Querybook, SQL, data investigations, project management, CRM, and working with cross-functional teams. This position will work directly with marketing teams spanning Expedia's entire brand portfolio, including 20+ brands across 10 geographies around the world. Additionally, the role will work with our database, product, and development teams to support marketing efforts.
What you'll do:
Measure, report and communicate the performance of the email and push channels and the CRM database
Create and manage reports to help marketing managers can self serve and we can monitor our database and campaigns quickly and effectively
Dig into data anomalies that can come up via different campaign results or database changes
Understand and add insights into the performance of the different results, measuring and analyzing the effectiveness of campaigns including engagement and conversion metrics and how they impact the channel
Find opportunities that the team can go after in order to improve the email and push channel's and make a difference to the bottom line
Utilize email reporting tools to train marketing teams as well as identify trends and opportunities
Extract data using SQL for marketing lists, campaign validation, and reporting
Serve as a liaison with technology teams to ensure current projects and priorities are aligned with marketing initiatives
Focus on analyzing hyper-localized global campaigns
Work with and present to a variety of stakeholders across marketing, finance, analytics and data teams
Who you are:
Considerable SQL knowledge required
Vast knowledge of tableau and other analytics tools required
Knowledge of Qubole, AWS and other cloud storage technology is required
Marketing/CRM experience preferred
Experience in an analyst role
Ability to synthesize large amounts of data and find creative solutions when faced with limitations
Expert knowledge of Microsoft Excel
Familiarity working with and basic understanding of databases, particularly using a database for marketing communications
Strong communication skills, both verbal and written
Capable of successfully collaborating across teams and geographies
Flexibility and initiative as role and responsibilities evolve and change
Desire to grow in responsibility and expand knowledge base
Bachelor’s degree in related technical field; or equivalent related professional experience
About Expedia Group
Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
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