Senior CRM Manager (m/w)
Your tasks:
CRM strategies: Develop and implement CRM strategies to enhance customer engagement and retention
CRM campaigns: Design, implement and optimize automated CRM campaigns to increase customer activation and loyalty across the entire customer lifecycle in the DACH region
Continuous improvement: Analyze customer data to improve and refine CRM campaigns and drive personalization as well as monitor and report CRM metrics and KPIs to ensure the success of campaigns
Collaboration: Co-operate with internal teams to ensure smooth functioning of CRM systems
Support: Back the team lead in guiding the other CRM team members and manage day-to-day operations
Move forward: Continuously identify opportunities to optimize CRM processes and tools
Compliance: Ensuring data protection compliance in all CRM activities and processes in collaboration with our data protection experts
Your profile:
Bachelor’s degree: Marketing, Business or a related field
At least 5 years of experience: in CRM management
Success stories: Proven track record of leading successful CRM initiatives
Analytics: Strong analytical skills and proficiency in CRM software (Selligent a plus)
Mindset: Excellent communication, interpersonal skills and detail-oriented with a strategic mindset
Languages: Fluency in English; German a plus
- Deutsch
- Englisch
- Compliance
- CRM
- Marketing
- Senior
- Support
- Bachelor