Product Marketing Manager (f/m/d)
We are looking for an experienced technology product marketer ready to help drive growth of the Leica BLK portfolio. The ideal candidate will both thrive as an individual contributor and work seamlessly together with our product management team and sales organisation. You will be responsible for key aspects of your portfolio's product marketing strategy, including crafting persona-based messaging, developing sales and marketing materials, driving product launch strategies, and executing digital marketing campaigns.
- Develop and execute marketing strategy to drive revenue generation and customer engagement for your portfolio
- Collaborate closely with global product, sales, and marketing teams to ensure alignment to run successful product launches and product lifecycle campaigns
- Create impactful product messaging and positioning
- Conduct market research to identify customer needs and competitive landscape
- Collaborate with internal and external teams to create content for marketing touchpoints throughout the customer and product lifecycle
- Analyse campaign performance to improve your campaigns
- Use your technical and customer understanding to translate complex product information into clear, customer-focused language
- 5+ years of professional marketing experience.
- Proven experience in B2B technology product marketing, preferably with software or SaaS
- Excellent communication skills in English, other languages are a plus
- Strong analytical skills and attention to detail
- Proven experience as a marketer working closely with sales teams and an understanding of B2B sales dynamics
- Get excited about technology and data - in the products in your portfolio but also as part of your daily job as a marketer
- Enjoy working in a global environment and get excited about making a worldwide impact with your campaigns.
- Are a self-starter, problem-solver, and have strategic prioritisation skills
- Opportunity to work with a talented and passionate global team
- Career growth and development opportunities
- A dynamic and inclusive work environment
Hexagon is a leading provider of digital reality solutions and employs more than 24,000 people in 50 countries. You will be part of a strong, experienced, inspiring and motivated team of experts driving the future of Hexagon. You will use and develop your skills in our highly innovative and diverse environment.
Flexible working models allow you to ideally combine work and private interests.
If you have any questions, please do not hesitate to contact Write an email, Teamlead Talent Acquisition.
Leica Geosystems AG
Heinrich Wild Strasse
CH-9435 Heerbrugg
Job-ID: 0l67z1dm
Arbeitsort
Heinrich-Wild-Strasse 201
9435 Heerbrugg
