Product Manager, Diagnostics, Life Sciences

The Product Manager position provides marketing support to the marketing teams for the Diagnostic business. S/he is responsible for developing and implementing innovative marketing strategies and tactics as well as providing guidance to the country teams to achieve the defined business objectives including market share, revenue and profit goals

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place. 

Become a maker of possible with us!

Responsibilities:

• The position manages all assigned aspects of the marketing function for the Life Science platform and in close alignment with the regional platform team, is responsible for developing and communicating the marketing and business plans for the assigned products within the Diagnostic, Life Science business.
• Drives the business to achieve and surpass sales, profitability and related business goals and objectives for the assigned products.
• Collaborates with Global, Regional and Country marketing counterparts to execute a regional strategy to ensure achievement of platform goals and expectations.
• Implements, and maintains "best practices" in brand marketing and product development marketing, this includes use of BD Way of Marketing and leveraging the BD Way of Selling.
• Drives and manages regional marketing activities (and related budget) including:
  • Market research – market size/growth, competitive share and positioning, significant customer needs and major trends (macroeconomic, industry, regulatory, competitive, policy, etc)
  • Pricing – per product per country
  • Tactical marketing mixes to maximize profitable revenue growth in the region
  • Marketing communications – advertising, promotions, digital marketing
  • Regional events – trade shows, conventions, conferences
  • Monitor and report the execution and effectiveness of marketing plans/budgets.
  • Guide countries through successful new product launches as needed.
• Support relationships in conjunction with the Medical Affairs and country teams to establish multi-level relationships with Key Customers, Hospital Administrators, Advocacy groups and Industry forums to shape relevant policy, practices and clinical guidelines that provide BD with a competitive advantage.
• Act as a partner in the demand review process for assigned product lines with regional functional partners.

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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