Portfolio Development Lead (m/w/d)
As part of the Portfolio Development Team of Coca-Cola Hellenic Bottling Company, you will be in charge of analyzing growth opportunities for your brands, bringing them to the market with the right marketing support and evaluating the success of your launches. In this role, you will report to the Hellenic Bottling Company (HBC) Portfolio Integration Manager. The key objective of the role is to drive a sustainable growth of The Coca Cola Company (TCCC) and Monster Energy Company portfolio by addressing both the priorities of the Swiss customer and shopper. Responsibilities include project, product management as well as brand management to co-design and support the execution the annual marketing activity calendar, in collaboration with The Coca-Cola Company, Monster Energy Company and the Coca-Cola HBC channel marketing team.
In this high-visibility role you will work with an extensive network of stakeholders across marketing, sales, strategy, finance, supply chain and senior leadership. Your focus is to define profitable and sustainable initiative, driving market share growth of your brands on the Swiss market.
Portfolio Development Lead (m/w/d)
YOUR NEW KEY RESPONSIBILITIES:
- Map and identify portfolio opportunities and calculate the size of prize for your brands
- Coordinates with Channel Marketing and Sales teams to explore channel / customer need, tailor into relevant marketing programs, with synchronised activation and DME support
- Portfolio management include innovation management, delistings, reformulation and pack change
- Co-create the Brand Plan and marketing activation plans for your innovations with shopper/customer perspectives and craft the brand vision based on market and local channel understanding
- Drive profitable growth through management of the Direct Marketing Expenses (DME) for your brands, development of business cases and optimisation of brand P&L
- Partners with local TCCC to adapt brand plans and sell-in stories to the local market and facilitate system-wide best-practice sharing
- Lead the SKU setup process for innovations, while ensuring low complexity and production feasibility checks holding up to the set timings & deadlines
- Partners cross-functionally to design accurate demand and production plans
ARE THESE YOUR SECRET INGREDIENTS?
- Completed Master's degree (University/FH), preferable MSc Marketing
- 3-5 years Product / Project Management experience in complex, multi-channel organizations
- Experience in managing and working with international brands
- Solid business affinity and understanding (shopper & customer needs / channel particularities)
- Strong knowledge of Swiss FMCG industry and beverage products
- Understanding of commercialisation process, and product P&L
- Strong project management skills
- Fluent in managing cross-functional stakeholder at different levels of the organization
- Fluent in German and English
Apply today and send us your complete application documents including letter of motivation, job references, etc. in a single PDF file. We do not consider applications coming in via e-mail.
At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.
Arbeitsort
Thurgauerstrasse 134
8152 Opfikon
Kontakt
Jennifer Zedi
Write an email
Website
https://ch.coca-colahellenic.com/de
Über die Firma
