[MedTech] Marketing Executive (Trauma)
n Contribute to the development of Trauma strategies and drive planning and execution of marketing initiatives
Ø Identify and address customer segments and targets, e.g. new product portfolio segmentation strategy development and execution
Ø Drive portfolio positioning and prioritization
Ø Establish pricing strategies that maximize brand profitability and market share
Ø Partner with sales organizations for effective deployment
Ø Establish tracking tools and adjusts plans in line with results
n Identify customer needs, develop disease state and procedure insights in the field of surgery and understand health care market trends and competitor strategies
Ø Build and maintain relationships with KOLs
Ø Apply market research tools to deepen customer understanding
Ø Leverage multiple sources of competitive intelligence (global, regional and local)
Ø Create market models and sales forecasts
n Manage the business with financial acumen to achieve business plan goals
Ø Analyze and improve top and bottom-line performance, e.g. through the platform and pricing dashboards
Ø Evaluate new business opportunities
Ø Assess Marketing spend effectiveness
n Commercialize new products to sustain sales growth
Ø Influence the global / regional strategy & pipeline team to ensure that TW market needs are considered
Ø Develop launch strategies that include market research, regulatory, reimbursement, supply chain, pricing, Prof-Ed/sales training and communication plans as well as KOL feedback and advocacy
Ø Apply project management tools to define project objectives, scope and process
Ø Use the LEX approach to create a cohesive NPIs launch plan
Ø Collaborate proactively with regional and country partners to deliver launch plans
n Develop clear marketing messages that influence internal and external stakeholder behavior
Ø Build and “sell” a clear, concise and compelling story
Ø Proactively communicate with and deliver value to diverse stakeholders
Ø Coordinate integrated communication plans with agencies
Ø Successfully apply digital strategies and other innovative approaches
n Close collaboration with the sales team and support functions (Regulatory, Quality, Supply Chain, Finance, Market Access, Prof-Ed/SLD) and Regional Marketing (upstream & downstream) as well as relationship building with and support of country marketing contacts (e.g. technical questions from field sales colleagues and customers)
