Marketing Specialist (m/w)
Location: Zurich
Workload: Full time
Your tasks:
You will be responsible for helping the sales and engineer team to fulfill their sales objectives and goals by combining technical and marketing knowledge and competences. Additional responsibilities include providing analyzing the market trends and expectations and design new sales and promotion techniques, regulatory trends, competitive research, customer feedback, and general consumer data.
Specifically, we seek candidates who can:
Communicate features and benefits of new, existing or enhanced ourproducts and solutions through engaging content
Direct and implement a communications strategy that is aligned with key marketing initiatives, building our brand and strategic business priorities
Work with sales and engineer teams to write case studies and publish professional articles regularly
Establish a solid marketing plan and execute it
Run social media accounts and email campaign.
Organize webinars and run all digital marketing activities, including web site design.
Be the lead planner for our presence at Trade Shows.
Be the gatekeeper of the Brand.
Qualifications:
Bachelor or Master degree in Marketing, Communications, or Public Relations
Experience with Trade Shows Marketing and Online Marketing
Knowledge of web design and digital marketing tools, including setting up webinars.
5+ years experience within a software or technical engineering company.
Strong verbal and written communication skills
Fluency in English, German would be an asset
Swiss work permit (C,B) or Swiss/EU-citizenship
- Deutsch
- Englisch
- Sales
- Marketing
- Social Media
- Bachelor
- Master