Marketing Project Manager (H/F)
Our client is looking for an experienced Marketing Project Manager.
Key Responsibilities will include:
- Conception, implementation and controlling of dialogue measures (offline focus, direct mailing and online focus e-mailing/marketing automation journeys) with the aim of cross-/up-selling in the membership base as well as support in the acquisition of new members
- Responsible for achieving the targets of the direct sales channel and shared responsibility for achieving the targets of the eCommerce channel
- Responsibility for budgets in the area of responsibility and the adequate implementation of projects
- Participation in the development of annual marketing planning and in projects
- Ongoing consultation and coordination with internal and external stakeholders
- Managing agencies and ensuring coordination between internal and external partners
Your Profile:
- Profound experience in the sales-oriented marketing (off- and online with a focus on direct mailing) of services on the corporate and/or agency side
- Strong understanding of dialogue marketing, customer journeys and personas
- Conceptual and project management skills
- Don’t be afraid of numbers, goals and operational activities
- Training or further education in the field of marketing
- Communicative, networked thinking, result-oriented, responsible, strong implementation skills
- Mother tongue German
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