Digital Marketing Specialist
Your missions
- Coordinating various content création projects, including organizing photo/video shoots in collaboration with our Head of Communications
- Managing assets in shared folders and ensuring their proper utilization across ail channels
- Ability to adapt formats according to stakeholders’ and media requests, including video,photo, and other content formats.
- Collaborating with Social Media Manager and Head of Communications for the définition of the éditorial calendar, proactively suggesting thematic content.
- Managing our social media channels (mainly Instagram, Facebook, Linkedln, Youtube), ensuring they are up-to-date and engaging, while respecting the brand’s tone of voice.
- Responding to the audiences’ comments and messages on a daily basis.
- Overseeing paid digital marketing campaigns in collaboration with ourexternal agency.
- Monitoring performance metrics on social media platforms and providing valuable insights.
- Being the owner of the website project development and implémentation: in collaboration with web agency, managing the web pages, constantly improving the UX (odoo platform used)
- Managing website content, ensuring it is up-to-date and engaging.
- Monthly newsletter sending in collaboration with our Sales and Communications.
- Monitoring performance metrics on Google Analytics and reporting performance data for analysis and improvement.
Your profile
- Marketing or communications-related degree
- Previous 2-3 years’ expérience in an équivalent relevant rôle, in an agency or at company level
- Expérience in the watchmaking industry is a strong advantage, but not mandatory
- Fluent in both English & French (written and spoken); any other languages is a plus.
- Expérience with CMS platforms, Meta Business Suite, Google Analytics, Adobe Suite, particularly Photoshop and Première Pro, and Microsoft Office Suite.
- Strong organizational, time management, and analytical abilities.
- Proactive, curious, créative thinker with the ability to thrive in a fast-paced environment and meet tight deadlines.
Über die Firma