CRM Data Manager (M/W)
Your mission
Owner of the Client data: making the most out of client data
- New client data: monitoring and fulfilling the specifications for the integration of new data flows (new data sources, new flows from existing sources…)
- Existing client data: monitoring the ongoing integration of collectable data across all touchpoints, improving data quality in close collaboration with other departments.
- Enriching contact data to improve interactions with the Client: identity and behavioral data (browsing data, newsletter behavior, purchase behavior, segmentations, scores...).
- Support Sales teams with data-enabled targets to increase efficiency of sales operations (product launches, invitations to events…)
- Contributing to the Client Database enrichment strategy to improve commercial efficiency and establish better personalization of the Client relationship. (Acquisition, qualification, exploitation, segmentation).
Data Analysis, KPI Monitoring, Reporting Creation: making data talk – to everyone
- Analyzing data extracted from Databases and various customer data sources for ad hoc studies.
- Managing reporting tools to monitor campaign performance, optimize CRM systems, and enhance customer knowledge.
- Designing new reporting tools to manage activities and share them with various internal audiences.
- Ensuring the skill development of teams (internal, Markets) in managing their activities and supporting them in monitoring and analyzing reporting tools.
- Customer knowledge: responsible for conducting customer data analyses to provide actionable insights to CRM team, product team, markets. Support them in their actions and enhance customer knowledge.
Your profile
- Graduate from an engineering school and/or a University - training in statistics, you have proven experience in Data Analysis, consulting, and/or with an Analytics solution provider.
- Proven experience in CRM data management.
- Proficiency in Dataiku; BQ will be an asset for your position.
- Proficiency in cohort analyses.
- Experience with Salesforce environment is a plus
- Experience with data visualization tool (Power BI) is a plus
- Recognized synthesis skills and excellent oral communication.
- Ability to engage teams on a technical subject by demystifying it.
- A true ambassador of Customer culture within the company.
- Fluent in English.
Über die Firma
