Coordinator, Paid Media & SEO (Napapijri)

Napapijiri is looking for an exceptional Coordinator, Paid Media & SEO to join our eCommerce team based in Stabio, Switzerland.

For over 30 years, Napapijri has pioneered the future of fashion. From our Italian beginnings, innovating outdoor apparel in the shadow of Monte Bianco, to tackling nature’s most challenging environments on polar expeditions, our desire to lead the way is what makes us who we are. As a premium outdoor lifestyle brand, we provide an urban outdoor aesthetic combined with functionality and comfort for an eco-conscious consumer.          

Let’s Talk about the Role

Napapijri is looking for a Paid Media & SEO Coordinator with a strong analytical mindset and a hands-on Paid Media background to join our DTC team based in Stabio, Switzerland.

The candidate will be responsible for digital campaigns planning, optimization and analysis across various digital platforms and Organic Traffic optimization, helping to drive growth and efficiencies across all digital touchpoints.

How You Will Make a Difference

• Reporting to the Digital Media & SEO Manager, the candidate will execute the paid media strategy, managing PPC, Paid Social and Affiliates.
• Manage day-to-day operational needs for paid media campaigns together with our partner agency with a hands-on operational approach.
• Manage the media budget and ensure spend optimization.
• Reporting on campaign activity to provide actionable, data-driven insights, to ensure accurate spend and monitor/improve campaign performance across all the relevant KPIs.
• Track and analyse on SEM and SEO activity to identify trends and insights across search campaigns to discover areas for campaign growth or improvement and increase cross-channel efficiency.
• Constant collaboration and alignment with the eCommerce team to align on commercial targets to be reached through media optimization.
• Work closely with the eCommerce team on Conversion Rate Optimization strategies and key product strategies.
• Support Brands marketing team for full funnel campaign activations.
• Enhance and nurture the Affiliate network.
• Understand and analyse KPIs by channel and country. 

Skills for Success

• The successful candidate has analytical and strategic skills, enjoys multitasking and is focused on final objective and results. Someone entrepreneurial with a customer centric mindset.
• A previous experience in retail and Fashion is highly recommended, ideally with an agency and /or Ecommerce background. 
• The ideal candidate has at least 2 years of International experience in managing digital marketing campaigns.
• Excellent communication and writing skills in English.
• Hands-on professional knowledge of all main Digital Marketing platforms (Google Ads, Business Manager, DV360, Affiliation)
• Proficient with web analytics tools such as Google Analytics. 
• Able of managing agencies and of interacting with multiple stakeholders.
• Results-oriented, with strong quantitative and qualitative analytical skills.
• Experience of working in a fast-moving environment with competing deadlines and priorities is essential. 
• Highly organised with exceptional attention to detail and proven experience of working with digital channels.
• Ability to create and present effective and accurate reports and presentations.

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands
• Break out areas offering complimentary hot drinks

About VF

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

Free to Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

If you like what you have read and want to join our team then we would like to hear from you!