Consultant (12 months, home-based): Digital Analytics Implementation Specialist, Individual Giving, Division of Private Fundraising and Partnerships (PFP)

Fonds des Nations Unies pour l'enfance (UNICEF)

Geneva

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30.08.2024

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Consultant (12 months, home-based): Digital Analytics Implementation Specialist, Individual Giving, Division of Private Fundraising and Partnerships (PFP)

Job no:575057
Contract type:Consultant
Duty Station: Geneva
Level: Consultancy
Location:Switzerland
Categories:Communication, Partnerships, Fund Raising

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, hope

UNICEF seeks to hire a talented Senior Digital Analytics Implementation Specialist who has strong knowledge in Google Analytics, Tag Manager, Optimize/Optimizely/VWO, Hotjar, Google Cloud Platform and Salesforce to deliver the best possible Analytics Implementation in the digital industry and apply rigorous analytics to help our paid media teams assess the effectiveness and impact of their media efforts and web platform team to improve our digital customer journey.

As a Data and Analytics Specialist, you will be focused on supporting with rapid response insights and tag management solutions our NATCOM, country offices and/or Global Initiatives in selected markets. You will provide analytics direction on digital fundraising campaigns, marketing channel attribution and marketing automation with a focus on improving donor experience, while managing and democratizing our global digital measurement framework as well as our first party data collection best practices. You will also be part of a growing, multi-faceted analytics, data and insights team that develops advanced analytic solutions for our markets across the globe.

We want to combine our deep media platform knowledge, analytics expertise and sharp fundraising acumen to understand the drivers of performance, with a goal to improve our revenue by 3X in the next 2 years. This role will be a key asset for the global Digital Fundraising team, contributing substantially towards its digital revenue growth, taking digital fundraising to an advanced level.

How can you make a difference?

Scope of Work:

You will be responsible for developing analytics implementation solutions, to help improve the end-to-end donor experience.

• Own and manage Digital Analytics (Google Analytics), and Media Analytics and generating business intelligence.

• Implement Digital Analytics (Google Analytics), CRO (A/B tests) and Paid Media pixels (Google Ads, DCM, TikTok etc).

• Ensure Data Integrity, Accuracy, and Tagging as per best practices and global standards.

• Understand multiple data sources and develop methodology for joining data to relevant use cases.

• Contribute to building effective process management, quality checks, and reducing product & execution inefficiencies.

• Collaborate with PFP teams, UNICEF offices and ICTD for strategic projects such as the Google Marketing Platform, Digital Transformation, Google Cloud Data Hub and the CRM project.

• Identify gaps, architect solutions and provide optimization recommendations that drive digital fundraising campaigns and objectives.

• Translate data into human insights and stories that drive change in digital fundraising strategy and tactics.

• Work closely with leading media partners such as Google, Facebook, TikTok and other data partners to take advantage of new measurement features (FB CAPI, Google Enhanced Conversions) and learning opportunities.

• Work with various internal stakeholders to ensure projects are completed in a timely manner.

• Stay in touch with market needs and industry trends to identify pain points and gaps.

• Be responsible for quality and timely deliverables for team requests.

• Work with various internal stakeholders to ensure projects are completed in a timely manner.

• Document best practices and seek out opportunities to improve existing processes.

Work Assignments Overview

Deliverables/Outputs

Timeline

Marketing and Analytics implementation support such as Digital Analytics (Google Analytics), and Paid Media pixels (Google Ads, DCM, TikTok etc).

Deliverables 1

Support with 5 operational requests per month regarding analytics and marketing implementation (ie. Facebook and GAds pixels, GA4 tags configuration)
Implement 6 new measurement features from leading data partners (FB CAPI, Google Enhanced Conversions, server-side GTM)

By end 3 Sep 2025

CRO tool global roll-out and implementation support across markets.

Deliverables 2

Implementation support for the CRO tool (Optimizely) global roll-out across 18 markets.

By end December 2024

Google Cloud Platform data ingestion support and pipeline development

Deliverable 3

Deliver 6 data pipelines for the Accelerate Retention Program in Google Cloud Platform (BigQuery, Google Cloud Storage etc.) ensuring that all the necessary data sources are enabled for the Paid Media dashboard.
Develop end-to-end data pipeline to productionize Marketing Mix Modeling project in Google Cloud Platform for 2 markets.
Develop one end-to-end data pipeline for onboarding SES (Salesforce SalesCloud) data into Google Cloud Platform.

By end 3 Sep 2025

Implementation and technical review support for Accelerate Acquisition program

Deliverables 4

Support 6 Accelerate Acquisition projects reviewing the data collection and quality for Google Analytics, Google Tag Manager (client and server), marketing platforms and CRM match rate.
Support 6 Accelerate Acquisition projects reviewing the data collection and data quality of the data sources in the Google Cloud Platform BigQuery, ensuring the tables are available, active and up- to-date.

By end 3 Sep 2025

Knowledge & Best Practices Sharing - identifying, sharing, and replicating all successful case studies in markets.

Deliverables 5

Develop a mini-series of 10 training videos focused on GA4, GTM, and/or GCP. Each video should be approximately 5 to 10 minutes long and cover hands-on topics, demonstrating how to perform specific operational tasks within these platforms.
Document best practices and create 3 guides to improve existing processes or implement new capabilities.

By end

December 2024

To qualify as an advocate for every child you will have…

Education:

Advanced university degree (Master's degree or higher) in mathematics, Statistics, Economics, Computer Science, Engineering, or equivalent quantitative fields is required. Alternatively, a first-level university degree (Bachelor's degree or higher) with additional 2 years of experience in relevant fields may be accepted in lieu of an advanced university degree.

Experience:

A minimum of five years of progressive experience in the following fields: Google Analytics, GTM,data pipeline setup for digital tools such as salesformce marketing cloud, facebook capi, google ads, programatic, display ads, Optimize 360 or Optimizely implementation is required. At least three of those years must include hands-on expertise in Google Analytics, with experience working in Google BigQuery environments is required.
Have experience in implementing and managing Google Analytics (GA360) for large brands is required.
Experience working with paid media data, including but not limited to DCM data, Google analytics 360 data, QA and data validation in warehouse environments is required.
Experience working with Cloud Platform environments and data warehouses such as BigQuery Data Warehouse or Microsoft Azure is required.
Experience working directly with business users to build reports, dashboards and solving business questions with data is desirable.
Prior experience in a UN organization is desirable.

Language:

Fluency in English is required. Knowledge of an additional UN language is desirable.

Others:

Experience in working with JIRA will be an asset.
Ability to write SQL queries is an asset.
Ability to lead own projects and work independently once given a direction is an asset.
Understanding about GA4 360/Big Query/Data Activation/Data Models/Data Pipelines is required.
Understand the media ads tracking principle as well as the cross-platform data integration technology is an asset

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).

To view our competency framework, please visit?here.

Remarks:

Please indicate your all-inclusive (lump sum) fees in USD against the deliverables listed above. If there is a need for business travel, the travel costs will be covered by UNICEF separately. The office selects the individual based on best value for money.

Payment of professional fees will be based on submission of agreed deliverables. UNICEF reserves the right to withhold payment in case the deliverables submitted are not up to the required standard or in case of delays in submitting the deliverables on the part of the consultant.

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

UNICEF is here to serve the world’s most disadvantaged children and our global workforce must reflect the diversity of those children. The UNICEF family is committed to include everyone, irrespective of their race/ethnicity, age, disability, gender identity, sexual orientation, religion, nationality, socio-economic background, or any other personal characteristic.

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment.

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check.

Advertised:29 Aug 2024 W. Europe Daylight Time
Deadline:05 Sep 2024 W. Europe Daylight Time