Chief Marketing Officer
As Chief Marketing Officer at Odlo International AG, the Odlo headerquarter in Hünenberg/Switzerland, first and foremost, you have a passion for sports, in particular outdoor sports. You develop & execute the Odlo brand vision and strategic business plan into integrated marketing executions across all markets, sales channels and categories, maximizing brand equity and sales.You influence and align product, marketing & channels by championing the the consumer & brand. In addition, you ensure the marketing team is set-up to develop and deliver accordingly by activating chosen communication channels with impactful brand/product messages to connect and engage with retailers and consumers.
Inspired by Nordic sports and our founder's passion to push boundaries, Odlo exists to heighten every outdoor experience. We design base layers without equal and all-season apparel that drives outdoor devotees to go for more, more often, in comfort.
We live for the limitless potential of personal podiums and shared experiences. And from the Swiss Alps, we develop clothing for those who know that whatever lies ahead – there’s always more out there.
- Be overall responsible for Marketing across Odlo directly managing Creative, Retail Marketing, Digital/Social Marketing, PR as well as Sports Marketing & Brand Partnerships.
- Responsible for entire marketing value chain, from seasonal planning, sell-in to sell-out with mindset of maximising business impact.
- Guide the global creative development and implementation of the brand tone, look and voice.
- Make educated choices and set priorities for how to market the brand across chosen marketing channels in accordance with the overall business plan.
- Be the voice of our consumer & guardian of brand positioning, with product, sales & marketing.
- Drive translation of seasonal brand priorities and product concepts into global Go-To-Market and seasonal processes in a collaboration with Sales, Category and Sales teams, from defined global brand priorities to aligned omnichannel calendars and market activation plans.
- Leading and mentoring a team of marketing professionals, providing guidance, feedback and support to drive excellence in marketing execution.
- Acting as a brand ambassador, representing the company's values and maintaining consistent brand identity across all touchpoints.
- Own and manage marketing budget, working cross functionally with sales channel leads to improve marketing effectiveness.
- 6+ years of experience in senior brand marketing/communications leadership role.
- Passion for developing desirable, distinctive brands and how to bring this to life across all channels, in a seamless way.
- Strong strategic thinking and planning skills combined with a superior “get things done” attitude.
- Ability to mobilize enthusiasm and resources in a matrix organization through interpersonal capabilities and communication skills.
- Strong commercial acumen and result / KPI oriented.
- Ability to be entrepreneurial and opportunistic yet work in a structured way.
- Ability to lead and manage a team.
- Exciting tasks with lots of personal responsibility and personal scope in the dynamic world of sport
- Traditional brand with open idea management and a pronounced social and environmental awareness
- Flat hierarchy with open communication and an uncomplicated, interactive and positive working atmosphere
- Sporty environment with flexiblity to integrate sport into your working routine, free use of the internal fitness center and various employee events
- Generous discounts on Odlo products and group brands
If you are motivated and curious and would like to become part of our dynamic team, apply right away using the online application form! We are looking forward to meeting you!
CPO
Arbeitsort
Bösch 47
6331 Hünenberg
Kontakt
Cécile Banz
CPO
Website
