Brand Manager Candy

For our client, Perfetti van Melle Schweiz GmbH, located in Zurich, a manufacturer of confectionery and chewing gum, with worldwide well-known brands, we are seeking for a dynamic and results-driven Brand Manager to lead the development and execution of the brand strategy for the candy portfolio (Mentos Candy, Smint, ChupaChups). 

The ideal candidate will have a strong understanding of consumer behaviour, brand positioning and the ability to drive growth in a competitive market. This role requires a blend of creativity, analytical thinking and leadership to ensure that the candy brands exceed category growth. 

• Develop and implement comprehensive brand strategies for the candy portfolio, aligning with overall business objectives.
• Conduct market research in collaboration with Center of Excellence analysing and identifying opportunities for brand growth and differentiation.
• Responsible for portfolio health (Core + NPD) ensuring offers are aligned to consumer needs and profitability expectations
• Collaborate with cross-functional teams (R&D, Supply Chain, Sales) to ensure product alignment with brand strategy.
• Plan, execute, and monitor integrated marketing campaigns across multiple channels (digital, social media, in-store, etc.) to drive brand awareness and consumer engagement.
• Work closely with media agencies to produce impactful marketing activation programs and materials.
• Manage the budget for the candy portfolio, ensuring cost-effective allocation of resources to maximize ROI.
• Analyze sales data, market share, and consumer feedback to measure brand performance and inform strategic decisions.
• Lead innovation initiatives to develop new products or improve existing product based on consumer insights and market trends.
• Build strong relationships with internal stakeholders (sales, finance, trade marketing) and external partners (media, creative and research agencies).
• Present brand strategies and performance updates to senior management and key stakeholders at local and regional level.
• Ensure that all branding and marketing activities comply with legal regulations and industry standards.

• Ability to develop and execute long-term brand strategies that align with business goals.
• Strong analytical skills to assess market conditions and make data-driven decisions.
• Ability to create compelling marketing materials and persuasive presentations.
• Proficiency in budget management and resource allocation.
• Deep understanding of consumer behavior and the ability to anticipate and respond to consumer needs.

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• 6-8 years of experience in brand management, preferably within the FMCG sector.
• Proven track record of successful brand strategy development and execution.
• Strong analytical skills with experience in market research and data analysis.
• Proficiency in media planning (traditional media, digital marketing, including social).
• Fluent in English, German as mother tongue!

• Embrace an environment of innovation within a global FMCG player
• Opportunities for career development and advancement
• Contribute to the success of iconic brands and products that resonate with consumers worldwide
• Workplace is in Zurich City (in the Prime Tower) - hybrid

Dive into the heart of our newly established business unit, where you will unleash your creativity, build strong partnerships with retailers, and bring our iconic brands closer to shoppers.

Are you ready to embark on this journey? Apply now to join Perfetti van Melle Switzerland.

Let’s shape the future of sugar confectionery together!

Write an email

Fischer Personal, Daniel Fischer
Breitingerstrasse 21, 8002 Zürich

www.fischer-personal.ch | Tel. 044 940 05 79